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 Post subject: CHEW'S GROUP LIMITED (New IPO)
PostPosted: February 27th, 2011, 1:53 pm 
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BACKGROUND
Our Company was incorporated in Singapore on 30 September 2010 under the Companies Act as a private company limited by shares under the name of “Chew’s Group Private Limited”. On 25 January 2011, our Company changed its name to “Chew’s Group Limited” in connection with its conversion into a public company limited by shares.

The beginning of our Group’s history can be traced back to 1975 when Chew’s Poultry Farm Brother Company was established, operating a breeder farm selling day-old chicks to broiler and layer farms in Singapore, Malaysia and Brunei. In 1987, having identified the potential for growth in the poultry farming industry, Chew’s Agriculture Pte Ltd (“CAPL”), a wholly-owned subsidiary of our Company, was established. Over a period of five (5) years, CAPL gradually switched its focus to layer farming for higher profits, and took over the farming and distribution of eggs from Chew’s Poultry Farm Brother Company.

We are currently one of the leading producers of fresh eggs in Singapore, specialising in the production and sale of designer eggs, which contain specific value-added nutrients. We are also engaged in the production and sale of liquid eggs as well as the trading of spent grains. Over the years, we have built a strong presence and brand-name in developing high quality, wholesome and safe eggs for consumers in Singapore.

Our Group’s business can be categorised into three (3) main segments as follows:

· production and sale of generic eggs and designer eggs, which are eggs that contain specific value-added nutrients that meet the nutritional guidelines set by the Singapore Health Promotion Board as Healthier Choice products and are also approved by the AVA.

· production and sale of liquid eggs, which are produced with no additional ingredients via a pasteurisation process in a sanitised environment, primarily supplied to industrial customers in the food and beverage industry; and

· trading of spent grains, which are purchased via a tender process and any spent grains not used by our own feed mill are sold


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